Glass Breaks Through a Cluttered Retail Landscape

If you’ve been to a shopping mall lately, you probably feel that every store looks the same. Whether you’re shopping for fashionable clothes with your daughter, jewellery for your significant other or shoes for yourself, every store has that same old feeling to it. There just isn’t anything at the entrance that gets your attention and makes you want to stop and go in. And if you’re a retailer, that’s a bad thing. Your store entrance has to engage your potential customers and communicate your brand and concept before they even step inside your shop. Your product has to be front and centre but you need something to break through their consciousness. Customized, colorful and conversational, architectural glass solutions will lead visitors into your store. There are many glass products that are visually appealing and will maintain the consistency of your brand values. A glass panel feature will create flow to your interior design layout and can be complemented by custom designed surface and soft lighting. Glass inserts that come in many colors and textures will add color and enhance a visitor’s sense of curiosity. Glass signage combined with beautiful lighting will draw attention to the logo and name for the right reasons. Glass wall or freestanding art will generate buzz and get people talking. Architectural glass products are aesthetically pleasing to the eye, can open up even the smallest of spaces and are much more environmentally friendly than many other products. If you want to differentiate your store from the competition, architectural glass has many distinctive advantages.

Your Sign Tells Your Brand's Story

When companies are seeking to differentiate themselves in the market, they use several marketing tools to identify their brand including a logo, a tag line and marketing collateral. Whether you're a retailer or a service provider, one of the first things that your potential client sees is your sign. It is the most cost efficient marketing tool for a business just getting off the ground or a company that's rebranding its image. Small businesses need to immediately gain visibility and build brand recognition in the minds of consumers in an easy and rapid way: through the use of effective signage. By putting a company name and logo on an attractive sign made with weather-resistant materials, you'll break through the advertising clutter that each consumer is bombarded with, in some cases up to 5.000 marketing messages daily! At Castle Designer Glass, we know how to design a glass sign that will draw foot traffic to your location. Our talented glass designers will take the time to understand your products and services, identify your marketing needs and design a glass sign that will work in different lighting settings and with your interior and exterior design. According to survey results from the BrandSpark/Better Homes and Gardens American Shopper Study at the University of Cincinnati, indoor and outdoor signage are the second and third most effective source of new product information. The study also goes on to mention that 50% of respondents drove past a business because they couldn't find it! Don't let this happen to you, let us design a sign that makes you standout from the pack!