Glass Breaks Through a Cluttered Retail Landscape

If you’ve been to a shopping mall lately, you probably feel that every store looks the same. Whether you’re shopping for fashionable clothes with your daughter, jewellery for your significant other or shoes for yourself, every store has that same old feeling to it. There just isn’t anything at the entrance that gets your attention and makes you want to stop and go in. And if you’re a retailer, that’s a bad thing. Your store entrance has to engage your potential customers and communicate your brand and concept before they even step inside your shop. Your product has to be front and centre but you need something to break through their consciousness. Customized, colorful and conversational, architectural glass solutions will lead visitors into your store. There are many glass products that are visually appealing and will maintain the consistency of your brand values. A glass panel feature will create flow to your interior design layout and can be complemented by custom designed surface and soft lighting. Glass inserts that come in many colors and textures will add color and enhance a visitor’s sense of curiosity. Glass signage combined with beautiful lighting will draw attention to the logo and name for the right reasons. Glass wall or freestanding art will generate buzz and get people talking. Architectural glass products are aesthetically pleasing to the eye, can open up even the smallest of spaces and are much more environmentally friendly than many other products. If you want to differentiate your store from the competition, architectural glass has many distinctive advantages.