Your Sign Tells Your Brand's Story

When companies are seeking to differentiate themselves in the market, they use several marketing tools to identify their brand including a logo, a tag line and marketing collateral. Whether you're a retailer or a service provider, one of the first things that your potential client sees is your sign. It is the most cost efficient marketing tool for a business just getting off the ground or a company that's rebranding its image. Small businesses need to immediately gain visibility and build brand recognition in the minds of consumers in an easy and rapid way: through the use of effective signage. By putting a company name and logo on an attractive sign made with weather-resistant materials, you'll break through the advertising clutter that each consumer is bombarded with, in some cases up to 5.000 marketing messages daily! At Castle Designer Glass, we know how to design a glass sign that will draw foot traffic to your location. Our talented glass designers will take the time to understand your products and services, identify your marketing needs and design a glass sign that will work in different lighting settings and with your interior and exterior design. According to survey results from the BrandSpark/Better Homes and Gardens American Shopper Study at the University of Cincinnati, indoor and outdoor signage are the second and third most effective source of new product information. The study also goes on to mention that 50% of respondents drove past a business because they couldn't find it! Don't let this happen to you, let us design a sign that makes you standout from the pack!